DNC Announces 2014 Ad Campaign Targeting Key Constituencies

First Radio Ad, ‘Obstruction’ Features President Obama to Air on African American Radio Stations Nationally

WASHINGTON, DC – The Democratic National Committee today announced the first ad in a seven figure national paid media campaign for the fall that will mobilize key constituencies of the Democratic Party to turn out in November’s election. The first ad, ‘Obstruction’ features President Obama and will air on African American radio stations nationally.

The campaign will feature multi-platform targeted ads to engage African Americans, Latinos, women, Asian Americans and young voters.

“This strategic national ad buy will engage key members of the coalition that elected President Obama twice and remind them what’s at stake in this midterm election,” said DNC Chair Debbie Wasserman Schultz. “It’s no secret that Democrats’ challenge is expanding the vote this November and before with early voting, so these ads are geared toward many constituencies that have typically dropped off in midterm elections.”

The multi-platform ad buy will run in print, on radio, and include a significant digital presence, with African American radio ads starting this week.

“From equal pay to affordable health care to immigration, the stakes in this election could not be higher and we look forward to communicating that contrast over the coming weeks,” Wasserman Schultz said.

Additional waves of ads will begin in the coming weeks.

Listen to the first ad, ‘Obstruction’ HERE

Below please find a transcript for, ‘Obstruction’

No Democratic President in U.S history has faced the level of obstruction from the Republicans that Barack Obama has. It’s critical that we continue to fight for change and vote on November 4.

I’ve got a vision of an economy where opportunity is open to everybody who’s willing to work hard.  I want an economy where new, long-term investments in American infrastructure and American manufacturing are unleashing new jobs in new industries; an economy where our workers have the chance to earn new skills that lead to that good job; I want an economy where your hard work pays off with higher wages, and higher incomes, and affordable health insurance, and decent retirement benefits.

President Obama will fight for us, but he can’t do it alone. We have a responsibility to stand up for our community and vote Nov 4.                                

“Paid for by the Democratic National Committee, democrats.org, not authorized by any candidate or candidate’s committee. The Democratic National Committee is responsible for the content of this advertising

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